We have talk to young people in the nights. We talk about their routine, what they want, their needs. Even we sometimes party with them as an active observant to understand deeply how our guests want to experience in out product
Interviews
Bull’s eye on our hypothesis:
After many into the night as soon as the young adults leave the bar/disco, they are really hungry. They look out for places to eat or they might got to their own house to make some food.
All of them want to prevent the hangover and one of the best way to prevent it is by drinking water so they really look for places where water is available.
They have spend too much money so the cheaper the better.
Personas
For instance, many are young people with a low budget. As well as they are considered extroverted. They hang in groups and they love the night as owls.
Their journey
We can see that there are low mood where we can come in. Even at the climax, some publicity may prevent the sadness.
After food 