Fresh and real products

We have seen in the new generations a demand for fresh products. Not only because they are better, but because new generations are conscious of what they are eating and putting into the body.

We are responding to that demand by offering fresh products. Fresh doe not only means that is not from the freezer, but it has an organic travel from the ground to the table.

Personalization

Personalization is a very important factor. It consists of customers being able to personalize everything they want to order you can add or remove the ingredients they want. Another example would be to increase the number of products available (products to complement the hamburger like potatoes or different types of drinks) so that in case the you can always choose others. In this we can make you feel satisfied with the food sold as there would always be something to their liking.

We like to think that everyone everyone is unique. There are options for every diet and every need you got.

Limited offer

We believe not only having options for everyone is the right way to go, but also having things come and go as nature works. Depending on dates, festivities and the season, we adapt our menu for what’s available.

If we walk the streets of the big cities we can be tempted to try new and juicy gourmet hamburgers, with quality meat and a more artisanal elaboration. These “luxury” trends are forcing traditional fast food chains to review their menu to adapt it to a customer who is much more sybaritic today than yesterday. There is a need to get away from the classic cliché of junk food.

Health

Healthy food is one of the issues that most worries the world population today, who does not want to eat healthy food to lead a healthy life? That is why the main fast food companies are increasingly trying to tell you that the products they sell are much healthier and earn certificates that effectively verify that their products are really healthy.

For example, the great McDonald’s obtained the AENOR certificate that proves that McDonald’s in Spain uses only 100% Spanish beef in its hamburgers. This seal is a guarantee of quality for McDonald’s consumers. That is why the trend among fast food companies is to sell healthy and quality food or at least convince their customers that its products are of quality and healthy.

Connection

One of the best ways to connect with you is by using social media. We are hiring the most creative, nice and capable community manager.

Food chains like Wendy’s have adapted really well in Twitter, posting memes, answering to the users in a friendly way or just “roasting” other food chains so they get the attention from the group they want. Seeing these more an more companies are getting new Community Manager for their social media and attracting even more people to their establishments, just by doing relatable content for the youngsters.

Experience

The new generations not only want to receive a service or a product, they want to feel an experience.

The biggest example, perhaps is Starbucks. Is not just a coffee, it’s the ambience, the way they put your name on your drink, the treat, everything is carefully design so you recieve more than want you wish for.

In After food we welcome you from the dark of the night into a cozy and warm place where you can start the end of your night.